Twice Seen
EXHIBITION: 5, Times Square, New York, USA
DATE: June 25 2025
CURATED BY: Art Innovation Gallery
ABOUT: Twice Seen exhibition on the monumental digital surfaces of Times Square.
Four colossal screens across 5 Times Square ignite in perfect synchrony. This one-time activation fractures the image across multiple surfaces, scattering the viewer’s gaze and multiplying their experience.
Twice Seen invites the audience to move between two poles: between immersion and interruption, between the slow loop and the sudden burst, between memory and moment. The city becomes both the screen and the stage; the image, both mirror and echo examine how digital media can transform urban space into a site of collective reflection. Through scale, light, and time, Twice Seen proposes a new way to engage with digital presence: not as content to consume, but as a condition to inhabit.
”One of the core pillars of creAtIva Magazine is to give maximum visibility to the artists featured in each volume. That’s why we’re proud to announce our collaboration with Art Innovation Gallery, through which the work of our creators has reached one of the most iconic locations in the world: Times Square 5, New York City. The images are projected in mosaic format on giant screens, creating a unique visual experience that empowers art made with Generative AI. An unforgettable moment that not only amplifies the impact of each piece, but also places the artists on a global stage. This initiative represents much more than visibility: it’s a decisive step toward the recognition of digital art as a contemporary form of expression with immense potential. We remain committed to forging new paths and connecting creativity, technology, and iconic spaces.
Creativa Magazine