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Meet Jo

FOUNDER & DESIGNER
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A Little Bit About Me

I’m Jo, a professionally qualified graphic designer with over 30 years of experience working within the art and design industry. Throughout my career, I have held positions as an art editor for prestigious London publishing houses such as B.B.C, Haymarket, and the inaugural Big Issue magazine.

My graphic design projects and pen and ink illustrations featured in renowned print publications, including Computer Arts, ImagineFx, Vintage,  Photoshop Design Tools, Brush Up, Project Wood, General Practitioner, and The Big Issue.

My recent creative endeavour involves exploring generative artificial intelligence programs and their application in enhancing my creative processes and digital activism. I am a Creative Partner with Freepik and Hailuo AI (MiniMax).
– byjo.ai

Women AI Artists (WAIA) Interview

Exhibitions 2024 

  • Miyagi Records – Chicago
  • Zao-Chella,  Miami Art Week
  • The Oculus, World Trade Center – NYC Nov
  • Root 2 Fruit Festival – Philadelphia
  • The Canvas 3.0 at The Oculus  – NYC July
  • JRNY Gallery – Las Vegas
  • HXRC – Helsinki, Finland
  • Museum of the Dog – New York
Advocacy

Creativity into Action

In addition to my professional work, I am deeply passionate about the protection of animals, with a specific focus on cetaceans in captivity.

As part of my dedication to driving change and inspiring action through creativity, I actively run and support campaigns, organise and photograph events and create educational graphics and videos. These efforts gained significant traction on social media platforms, garnered attention from news outlets, and resulted in coverage in both print and television.

”Great work, Jo! You are living proof that one person can make a difference!

Ric O'BarryDolphin Project

Working on the design, development, and launch of the Big Issue was one of the most unforgettable experiences of my career. Part of my job entailed visiting London Connection, an organisation that assists people who are homeless to rebuild their lives. Engaging with inspirational people at the charity and witnessing confidence and creativity blossom into art, poems, and stories was an experience I will never forget.

Photo: (c) C Kempen. Jo, campaign designer & London events lead organizer for Until Lolita is Home.

résumé

Experience

A Few Facts

  • AI Partner with Freepik – Jan 2025
  • Creative Partner with HailuoAI (MiniMax) – Dec 2024
  • AI-Gen – byjo.ai – Jan 2024
  • Name change to Design by Jo – Nov 2023
  • Envato Exclusive Author – Feb 2011 & Envato Elite – Aug 2013
  • Spiral Pixel Design – Established 2006
  • Art Editor: General Practitioner, Haymarket Publishing.
  • Assistant Art Editor: BSB TV Month magazine.
  • Projects: Time Magazine supplements, Good Food, Clothes Show, Creative Britain, Architects’ Journal and Campaign.
  • Designer: BBC Redwood Publishing, Haymarket Publishing & Emap.
  • Designed the first Big Issue magazine alongside art director A. Giaquinto. From initial development through the first publication release. Including logo design, illustrations, page layouts, teaching at London Connection and planning with founder John A. Bird – 1991
  • Freelance: BBC Redwood Publishing.
  • Qualified Designer – June 1989

AI Journey

  • Published: WOW World Magazine – Jan 2025
  • Published: CreAtIva Magazine – Dec 2024
  • Interview: Women AI Artists (WAIA) – Dec 2024
  • Exhibited: NYE Digital Art Show, Chicago – Dec 2024
  • Exhibited: Miami Art Week, Wynwood – Dec 2024
  • Exhibited: Reclaim The Chain, NYC – Nov 2024
  • Exhibited: Root 2 Fruit, Philadelphia – Sept 2024
  • Published: CreAtIva Magazine – Aug 2024
  • Exhibited: First Friday at JRNY Gallery, Las Vegas, NV – July 2024
  • Exhibited: Meta Betties Mind Matters, NYC – May 2024
  • Exhibited: Art For Life, Helsinki, Finland – May 2024
  • Exhibited: The AKC Museum of the Dog, NYC  – May 2024

Campaign Work

  • Graphics for Awareness & Campaigns – 2014 to present.
  • Supporting Ric O’Barry’s Dolphin Project – 2014 to present.
  • Vice President, UK ambassador, social media content creator, fundraising projects, campaign designer and London events lead organizer for Until Lolita is Home – 2016 to present.
  • Designer and core team member for Dolphin Freedom UK. Campaign to educate the public about the reality of captive dolphin facilities widely promoted by travel agents on the UK high street. – 2016-2023
  • Dolphin Freedom UK joins ‘Stop The Grind’ coalition – Oct. 2021
  • Event designer, lead organizer, fundraising for events and social media promotional work for Empty The Tanks London – 2018-2022
  • Social media campaign creator; growing online presence and reaching new audiences at London Against The Dolphin Massacre – 2015-2017
  • Co-organizer, campaign designer, social media and event promotions, including video campaigns for Japan Dolphins Day London and special events. – 2015-2017

Selected Press Articles

Photography Journey

  • Article: A Campaign to Remember for Essex Wildlife Trust – 2022
  • Published: Vegfest Express, Huffington Post, Metro, iNews, and Dolphin Project. Book cover photo – A Puget Sound Orca in Captivity: The Fight to Bring Lolita Home by Sandra Pollard
  • Emma Davies Photo School: Composition Beyond the Basics – Sept-Nov 2021
  • Emma Davies Camera Club – August 2021
  • EDPS: Mindful Photography – May-Aug 2021
  • ‘Life in Lockdown’: AYWMC photography exhibition – May 2021
  • ‘A Year With My Camera’ with Emma Davies – Sept 2020-2021
  • MoMa, Seeing Through Photographs: Grade 100% – July 2020
  • Grade ‘A’, Open University photography course in partnership with The Royal Photographic Society (RPS) – July 2020
  • Royal Photographic Society member – March 2020
NHARL logo
Until Lolita is Home logo
Angela Patchel Books
ImagineFx
Emap
Computer Arts
marine connection
Redwoods
Sky
The Big Issue
General Practitioner
natur efirst
Stop The Grind