If you want to make money online, an eCommerce site is a great way to get started. ‘Design by Jo’ can work with you to create an elegant, easy-to-navigate, and future-proof store.
TIPS
1) How do your customers think about the products they are seeking? Try and consider how customers can easily find your products. You can put everything you sell into a spider diagram to make sure all products have a home.
2) Non-product pages must be easy to understand. Information about payment and delivery is especially significant. Consider creating a FAQ and add any questions people ask as you go along.
3) Customers must be able to examine what they are buying very carefully. If they can’t get “up close and personal” with your products, they won’t trust them and possibly won’t make a purchase. To best show your products it’s advisable to use a professional photography service. Or, you can buy a product photography lightbox that gives your product built-in lighting and background. A handy program, remove.bg can help you make the best of existing photos by quickly removing the image background.
Place.it offers thousands of free templates, and it’s one of the simplest ways to create professional designs. You can choose from an ever-changing library of free mockups, designs, videos, and logos.
4) Product descriptions and reviews build trust and make it easier for buyers to shop. They should answer any questions the buyer might ask an assistant in a shop. Reviews help build trust because they provide independent verification of the quality and value-for-money of the product. Consider a form, a chatbox, or send an email to the customer to find out about their experience, and ask them to leave a rating if they are happy and contact you if they are not.
5) The customer should be taken from product to basket to checkout as smoothly as possible. Statistics show that forcing customers to create an account is seen as a barrier. Each additional field and click needed loses sales. All consumers need to order is their email, a password, and a checkbox to agree to opt into communications. If you wish them to register – which provides benefits to both customer and retailer – explain those benefits.
6) Create a brand that focuses on your customers’ wants and be the best at it. Don’t worry about being too specific. Ensure you offer quality products that please and last at a fair price.
7) Consider creating content that enlightens and entertains customers and encourages them to sign up for your newsletter. Make sure you avoid overselling your product.
8) Quality pictures are needed for a successful eCommerce site. To make a sale, customers should have a transparent view of what they are buying. Better-optimized photos will help push your page up the search engine rankings (SERP) because Google’s algorithm prioritizes fast-loading sites. The way to balance out the need for photos with fast loading speeds is via accurate image optimisation.
‘Design by Jo’ will compress and resize your images and use WPSmush when we upload them to the website, which further helps to improve your Google Page Speed.
9) Google crawls alt attributes looking for relevant keywords. Think about what your customers search for when they are looking for the product in question. If your visitors are looking for “sound healing meditation“ then your alt attribute needs to look something like <img src=“sound-healing-meditation.jpg“ alt=“sound healing meditation“>. As well as boosting SERP positioning, you will be helping people who rely on web accessibility.
10) ‘Design by Jo’ provides a free XML site map that includes the images contained in your content this is vital for an eCommerce site because it allows search engines to find their way around your website.
