‘Fundamentals of Digital Marketing’ is a free globally recognized course by Google, accredited by the Open University and Interactive Advertising Bureau Europe. The content within the sections is full of information, helping you to learn the basics of digital marketing through practical exercises and real-world examples at your own pace.
What you’ll learn
- How to build your web presence and build an online shop
- How to plan your online business strategy
- About search engines, SEO, search ads, search campaigns
- Social media strategy and how to succeed
- How to market for mobile
- Different ways to advertise: content marketing inc. email video, local targeting, other websites, display
- How to use web and data analytics to succeed
- How to expand internationally
After completing all 26 modules and passing the 40-question exam, you will earn your Google Digital Marketing Certificate to share on LinkedIn or your resume.
