Miracle March For Lolita 2017

”Activists are making a splash in the Square Mile this afternoon with a march protesting against animal cruelty. The demo was carried out to draw attention to the plight of Lolita, a killer whale at the Miami Seaquarium.
The group is calling for Lolita to be freed and “safely transported to her home (Washington State) to retire and be cared for, free in her home waters, with the opportunity to rejoin her family”.
The activists disturbed City workers’ busy Friday afternoons with shouts of “Free Lolita”, whistles and a megaphone. Demonstrators handed out leaflets from the Orca Network calling on people to stop buying tickets to Lolita’s show in Miami.
Caitlin MorrisonDeputy digital editor at City A.M

Campaign Work

Organized ‘Miracle March for Lolita 2017’ with Until Lolita is Home (previously Shut Down Palace) and Team Toki UK.
Events took place in Miami, Seattle, Las Vegas, New Hampshire and London, on March 31st & April 1st, 2017.
The London event targeted Candover Investments, the largest UK investor in Parques Reunidos, whose US subsidiary Palace Entertainments operates the Miami Seaquarium. We raised awareness as to Candover Investments’ involvement in the captivity industry. Parques Reunidos also holds cetaceans in captivity in Marineland (France), SeaLife Park (Hawaii), Mar del Plata (Argentina), and Selwo Marina (Spain).
Speakers: Margaux Dodds – Marine Connection, Dan Richardson – Patron Born Free, Clive Martin – Orca Rescues Foundation, Emily George – The Whale Bowl.
Designed and created all promotional material – banners, merchandise, graphics, and videos.
Teamwork resulted in a creative and unique protest. Visual items included red hearts for our ‘Show your love for Lolita’ theme and four suited businessmen, wearing orca head masks made by T. Holmes, and carrying umbrellas with names of the companies who are involved in her confinement.
T-shirt sales raised funds for Orca Network, Whale Sanctuary Project, and The Whale Bowl.
Director Emily George and her team filmed the event, and funds raised for The Whale Bowl helped towards film distribution. The film went on to win many awards.