Ric O’Barry, founder of Dolphin Project
Social media campaign for Lolita/Tokitae
August 8th, 2020, marked the 50th anniversary of Lolita’s capture. Today, she remains in the smallest orca tank in North America.
As vice president for Until Lolita is Home, I worked on a fifty-day campaign to commemorate the date, gathering information, creating fifty graphics, and sharing them on social media.
I designed a sign for download so people could use it to raise awareness, created a tweet sheet, added my colleague’s tweets, and worked with Victor Loegler, a talented young man, to make the introductory video. Reaching out to the community, I collected video clips from people saying ‘Until Lolita is Home’ in their native language and used them to emphasize our primary goal, ‘United for Lolita.’