A quarter page advert in the national edition of The Guardian, designed for Dolphin Freedom UK. At a time when people are considering what to do for their summer holiday this advert was of utmost importance and will have reached hundreds of thousands of people.
Dolphin Freedom UK’s anti captivity message is crucial to the animals that languish in tanks in holiday hotspots all around the world. By reaching out directly to the public we can influence their choices and help them make ethical decisions considering the captive animals welfare and not only seeing them as a commodity of entertainment.
